About Us

Amigo Holdings PLC

The rewarding way to borrow

Amigo is a specialist lender offering mid-cost credit in the UK to those who are unable to borrow from traditional lenders. We believe in breaking down the barriers to financial inclusion and creating a community where people are rewarded and empowered to achieve financial mobility.

Under our RewardRate brand, we offer a guarantor loan, where a family member or friend supports the borrower to achieve their financial goals, and a non-guarantor unsecured loan.

Our rate reducer™ feature means customers can unlock lower interest rates that make the loan cheaper over time, simply by paying on time. Customers can also pause a payment once a year, with no additional charges.

Amigo pioneered the guarantor loan product in the UK in 2005 and built a leading position in this niche segment of the specialist consumer lending market. In 2020, the business faced challenges which resulted in the approval of a Scheme of Arrangement by the High Court in May 2022. More details can be found on the dedicated Scheme website www.amigoscheme.co.uk. Amigo returned to lending in October 2022 under its RewardRate brand.

The business is authorised and regulated in the UK by the Financial Conduct Authority (FCA).

Our values

  • We put customers first

    We are passionate about making borrowing possible. We help each other to thrive.

  • We are human

    We are welcoming and embrace diversity. We respect and listen to each other.

  • We act with integrity

    We are open and honest. We aim to do what is right and fair. Always.

  • We own the outcome

    We find solutions and deliver excellence. We question and challenge the status quo.

Our purpose

We’re here to provide those with few options to borrow the opportunity to achieve financial mobility.

Our vision

To break down the barriers to financial inclusion, creating a community where people are rewarded and empowered to achieve financial mobility.

Our customer-focused outcomes

Everything we do is designed with customer outcomes in mind.


Customers with few or no options to borrow have access to fair, affordable and responsible loans that meet their needs.

Financial wellness

Customers are empowered and provided with tools and education to help improve their financial wellbeing.


Customers are provided with flexibility and enhanced support that meet their individual needs and accounts for any potential vulnerability.

Customer experience

Customers are provided with an exceptional customer experience and are assured their needs are put first.

Amigo In The UK Consumer Credit Landscape

Amigo is a specialist lender offering mid-cost credit products. Mid-cost credit is defined by the FCA (the Financial Conduct Authority, who are our regulator) as “credit above prime borrowing rates but below the high-cost short-term credit (HCSTC) cap level” of 100% APR.

Amigo, under our new RewardRate brand, is well positioned within the mid-cost credit market.

RewardRate fills the gap between mainstream and high-cost credit markets providing an alternative for those who are locked out of traditional sources of finance. By allowing customers who make their loan payments on time to reduce their loan repayments, we aim to help customers achieve a better credit rating and move towards nearer prime credit. We believe fair and responsible non-standard lending choices are vital to creating greater financial inclusion and mobility.